Work / Web

Johanna Clark

Role: Design, WordPress build, SEO
Client: Woman-owned salon in Brookhaven, Atlanta
Live at: johannaclarkatlanta.com

Johanna Clark Hair homepage with booking buttons and Google rating

The job

Johanna Clark Hair started from nothing. In 2024 I designed the first site in Figma and custom-coded it on Squarespace. When the job changed from looking good to winning search, I rebuilt it on WordPress and kept everything clients already trusted.

12: rival salons audited before I touched a thing
9: in-depth service pages, each with pricing and a booking path
9: neighborhood pages with unique local content

The knot

A great-looking site that couldn't win search. Atlanta salons fight for the same clients on Google, in the Map Pack and in AI search tools. Almost no competitor used proper salon schema, and Brookhaven itself was largely undefended.

Johanna Clark Hair on a phone, with the booking button in reach — **Booking first** Book and call sit on every page, with a thumb-friendly path straight into booking.

Johanna Clark Hair service page with pricing — **One page per service** Overlapping pages became in-depth pillar pages, with 301s so no rankings were lost.

Johanna Clark Hair gallery of client photos — **Built for search** The Instagram feed became a gallery where every photo can carry searchable content.

Every page leads to a call or a booking.

+30%

More sessions than the same 90 days last year. 1,116 became 1,451, with Google still doing most of the work.

122: sessions from AI assistants, up from almost nothing a year ago
93: booking and call clicks in those 90 days
#1: for her name, with "hair salon near me" averaging position 5.5

Google Analytics and Search Console, Aug 5 to Nov 2, 2026 against the same dates in 2025. The 5.0 from 145 Google reviews is all Johanna.

See it live

Next job LaRaj Tile & Marble

Got a hard brief?

chris@chrishurst.me

Send it over. I reply within 1 business day, Eastern Time.