Work / Print

Little Italy

Role: Banner design, print files
Client: Belmont Business Improvement District, Bronx

The job

I've designed the lamppost banners for Little Italy in the Bronx for years. This round called for three new concepts, plus a base template that can carry each sponsor's logo.

3: concepts, each a different way to say the same name
1: base template, so every sponsor gets a clean file
5: social icons on every banner, because someone has to fit them on

If it takes two looks, it's one too many.

The knot

A banner is a bad place to read. It hangs above the sidewalk, it moves, and it gets a glance at best. It still has to carry the name, the logo, the website, five social icons and a trademark line without turning into a form.

Bronx Little Italy banner with a block print street in green, white and red — **Block print** Tenements cut like a linocut, in the colors of the flag, with the name pasted over the street.

Bronx Little Italy banner with diagonal green, white and red stripes — **Tricolor** Green, white and red at full tilt, with the name set in an open serif.

Bronx Little Italy banner with big white type over flowing flag colors — **Big type** The name as big as the pole allows, over the flag in motion.

Next job LaRaj Tile & Marble

Got a hard brief?

chris@chrishurst.me

Send it over. I reply within 1 business day, Eastern Time.